Our expertise
Client DNA is a service provider specialized in the areas of Go-To-Market Strategy, Digital Marketing Strategy, Customer Value Management, Customer Experience Management, Customer Centricity and CRM. We developed our expertise through 17 years’ experience with blue chip organizations such as LafargeHolcim, Epson, Bank of Ireland, Al Tayer Group, Coca-Cola and Heineken. These organizations are all leaders in their industries and their geographic markets at global, regional or country level.
We are customer oriented
As your partner, our approach is to work alongside key internal stakeholders to develop and implement realistic solutions that get the organization buy-in and deliver financial results. If we think a radical new approach is needed, we will recommend it but we will strongly consider the company culture, budget or any considerations you may have. We can work with you on an ad hoc basis on a small project or be your outsourcing partner to develop and implement customer management programmes. If your needs change, we will adapt. Moreover, we are obviously flexible to your organization and market priorities.
We are results oriented and pragmatic
We deliver solutions with the objective to create financial value for your organization. Client DNA is dedicated to deliver tangible results in terms of sales and profitability growth and customer experience optimization.
We are innovative
The complex challenges that our clients present to us often need fresh and ‘out of the box’ thinking. Combining best practices from different industries, blue chip organizations, the world of digitalization and management consulting firms and considering practically the organization dynamics, we implement very innovative and successful customer management solutions.